BAD BOY is a pioneer in the alternative sports lifestyle industry. Founded in 1982 in San Diego, CA, BAD BOY quickly built a name for itself by sponsoring athletes and events in surfing, skateboarding, and motocross. BAD BOY sponsored some of the biggest names during this time including Sunny Garcia (World Champion Surfer), Mark Gonzales (Pro Skateboarder), and Ricky Johnson (Multiple time Super Cross champ and AMA Motorcyle Hall of Famer).

By the early 1990’s, BAD BOY expanded into martial arts via sponsorship of legendary Brazilian Jiu-jitsu black belt Rickson Gracie and Mixed Martial Arts champions such as Vitor Belfort and Frank Shamrock. The team expanded by supporting young fighters in MMA tournaments like Mark Kerr, Antônio Rodrigo Nogueira and Mark Coleman.

BAD BOY is dedicated to supporting the action sports athlete and providing high quality products that enhance the athlete’s training, performance, and lifestyle. BAD BOY distributes innovative, lifestyle and performance products on 6 different continents. BAD BOY has decades of experience creating authentic, competition-quality gear which has helped us win seven “Best Gear and Technical Apparel Brand” awards at the WORLD MMA AWARDS show (presented by Fighters Only Magazine).